Writing a first blog post is a lot like writing a college essay, it should be engaging and personal yet entertaining and grammatically correct. I am going to do my best. Be Warned, grammar is not my strongest suit, and I already know I will use to many commas, and exclamation points!!!
Hello world, and welcome to month 3 of Atelier Ashley Flowers! Would you believe one of the most difficult things about starting a new Flower Studio is choosing a name? I chose Atelier Ashley Flowers, because Atelier is a somewhat old fashioned word for artist's or craftsman's studio. I felt this was a word that was all encompassing of the many different fabrication techniques that I bring to my floral design, also with a nod to the nostalgia I feel for tradition.
Though I have been designing in Old Town Alexandria for the last 10 years, to this point I have been almost exclusively occupied by the flowers in front of me. Always listening from behind the scenes I was very content to let my colleagues talk with customers and associates and relay the information to me. This is a thing of the past!
In the last 3 months I have met and talked to more wedding professionals, joined more Facebook groups, and posted more to Instagram then I have in 10 years! What a whirlwind! I have also solicited a lot of advice. Some has been uplifting and some brutally honest, but it all boils down to putting in the time, effort, creativity, and persistence.
Not getting sidetracked by all of the creative ideas in my mind and staying focused will be my ultimate challenge. So, to that purpose I would like to make myself accountable by announcing my 2017 goals here for everyone to read. They are as follows:
* Stay Authentic * Quality First * Write 1 blog entry a week * Post 1 Instagram picture a day * Book 12 weddings in 2017 * Meet 2 wedding professionals a week * Use locally sourced product whenever possible * Figure out Pinterest * Run a CreativeLive Video * Keep evolving * Relationships first, business second * Be Happy *
I think this is a pretty good place to stop for today. Thank you for taking the time out of your day to read this, and please join me next week for my attempt at an Artist's Statement.
Dutch Flower Field